
The Full-Stack Researcher
Guides, Case Studies, & Actionable Advice for Mixed-Methods User Research
Comparing The 10 Most Popular Tools For MaxDiff Analysis
MaxDiff is usually seen as an advanced research method, so the majority of products offering MaxDiff are very expensive. This list includes free options, Enterprise versions, and more.
7 Problem Statement Brainstorming Methods [with Examples]
7 techniques to help your team brainstorm problem statements, problem ideas, customer problems, user problems, UX problems and more.
The Problem With Customer Problems In B2B SaaS
We spend too much time on โcustomers have all this pain and we need to understand the painโ when most of the time our software doesnโt actually solve 9,000 pain points, it solves a very limited number of them. We have a product that just does these four things and we should just focus on that.
The Perfect Voting Method For Ranking Baby Name Ideas
If youโve got a list of baby names youโre currently considering, this is the post for you! Whether youโre just trying to figure out your own personal opinion or youโre opening the conversation up to multiple peopleโs input, the technique described here will work perfectly for you.
7 Group Voting Methods For Ranking Any List of Ideas
This post covers (1) best practices for designing ranking exercises, (2) explanations of the seven most popular ranking methods, and (3) tips on which methods are best suited to specific scenarios.
[Survey Guide] How To Rank Any List Of Images or Pictures
Image ranking isnโt an available question type on Google Forms, SurveyMonkey, Typeform, Qualtrics, Microsoft Forms, Jotform, Zoho Surveys, Slido, Mentimeter, or any of the other popular survey tools. Hereโs a simple survey method you can use to rank any list of images.
A Simple Method For Ranking A Long List of Options
Ranking a list of 5 options is easy. Thereโs an endless number of survey tools you can find online for it. But what should you use when youโre trying to rank a list thatโs longer than 10 options? Or 100+ options?
Constant Sum Survey Method [Explanation & Real Examples]
Constant Sum (aka Points Allocation) is a survey question where respondents allocate a budget of points amongst a set of options according to their personal preferences. Hereโs an example of a Points Allocation questionโฆ
Points Allocation Survey Method [Explanation & Real Examples]
Points Allocation (aka Constant Sum) is a survey question where respondents allocate a budget of points amongst a set of options according to their personal preferences. Hereโs an example of a Points Allocation questionโฆ
How To Validate New Product Ideas (The Data-Driven, No-Bullshit Way)
Most blog posts will bore you to death with 5,000 words on *why* you should validate your product ideas before building. This post skips all that and jumps straight to the *how* part, with specific steps and examples to help you validate your next big product idea.
New Ranking Formulas (April 2023 Product Update)
On April 12th 2023, we shipped new ranking algorithms for Pair Rank and Order Rank questions on OpinionX. This post explains why we made that change, the math behind the new methods, and what this means for your stack ranking surveys going forward.
7 Types of Ranking Exercises For Focus Groups (Online & Offline)
4 online methods and 3 offline methods you can use to run robust ranking exercises during focus group studies, including research design principles, real examples, screenshots from online tools, pros and cons for each ranking type, and more.
Free Tools for Book Club Voting and Ranking Polls
The 5 best and 4 worst tools that book clubs can use to ask members to vote for the books they want to read next. Includes example screenshots, links to useful guides, and strong opinions on which tools you should avoid!
The Opportunity Signal: How to Pick the Right Customer Segment
A simple 5-part framework for researching peopleโs priorities, how that determines the right customer segments to target, and what the right acquisition channels are to match their search intent.
3 Reasons Why Discussion Guides Backfire In Discovery Research
Discussion guides are a poison apple for discovery research. Theyโre so common in UX interviews that theyโre often prescribed for all user research โ here are three reasons why you should think twice about using them for customer / product discovery.
North Star Seduction: Why Startups Are Shunning Metrics-Led Product Strategies
North Star Metrics were meant to help startups focus on building great products โ so why are the some of the best companies today actively avoiding them? And what can we learn from the startups that famously failed due to this North Star Seduction?
How To Write Problem Statements for UX Research (With Examples)
7 principles for writing great problem statements for user research, plus 7 brainstorming methods to help you turn your blank page into a list of UX research problem statements.
The Gift of Details: What Startup Founders Can Learn From Improv Acting 101
Why *The Gift of Details* โ a principle of improv acting โ is perfect mental model for defining your Unique Value Proposition โ and thinking about your startup generally.
The Product/Market Fit Matrix [Data-Driven Iteration]
In the gap between finding traction and PMF is full of vague advice like โjust build something people really want.โ This is the framework I use to take my startup one step closer to PMF *every single week.*
Redefining MVPs: A faster way to derisk new product ideas
MVPs have given countless founders and product teams a free ticket to jump straight into building overscoped prototypes that donโt address any real customer need. Itโs time to we define what a good MVP actually is.