ASSUMPTION TESTING
Rapid A/B testing, no prototype required.
The power of A/B testing in a survey tool, helping you rapidly test your assumptions without writing a single line of code.
OpinionX really went a long way to
getting our team on the same page and feeling like there was an objective voice in the room.
Evan Kirkham
Co-Founder & CEO, Colorcast
OpinionX gives us the objective market data that we need to do better backlog grooming and plan when to work on what.
Jaewoo Kim
UI/UX Designer, BD
The fastest way to test your assumptions
Choice-based surveys reveal people’s hidden preferences by analyzing which options they choose in decision-based scenarios — giving you the perfect data to rapidly test your team’s assumptions.
Create decision-based scenarios 🆚
Measure the relative importance of any list of options using OpinionX’s purpose-built (free!) ranking formats.
Learn more about ranking →
Compare preferences by user segment 📊
Filter your results by customer segment to see what matters most to each group of people.
Learn more about segmenting →
See who loves/hates each option 🙋
Open a ranking option and see preference scores for every possible customer segment that participated in your survey.
Learn more about correlating →
Create decision-based scenarios 🆚
Measure the relative importance of any list of options using OpinionX’s purpose-built (free!) ranking formats.
Learn more about ranking →
Compare preferences by user segment 📊
Filter your results by customer segment to see what matters most to each group of people.
See who loves/hates each option 🙋
Open a ranking option and see preference scores for every possible customer segment that participated in your survey.
Learn more about correlating →
Turning teams into assumption testing machines 💪
Test your assumptions today using robust research methods
Completely Free — No Credit Card Required!